February 27th 2008 02:03 am

Apple Second Only To Wal-Mart in Music Sales, But For How Long? [Apple]

Apple just slipped out a second press release this AM bragging that, according to NPD, it is now the #2 music retailer in the US, behind the megalithic Wal-Mart. Apple also boasts 50 million iTunes customers and over 4 billion tracks sold. It’s a nice celebratory email, based on solid facts, but it hides some serious insecurities: things might not remain this rosy for long.

*Based on data from market research firm the NPD Group’s MusicWatch survey that captures consumer reported past week unit purchases and counts one CD representing 12 tracks, excluding wireless transactions. The iTunes Music Store became the second-largest music retailer in the US after Wal-Mart, based on the amount of music sold during 2007. **Movie rentals work on iPod classic, iPod nano with video and iPod touch.

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